Landing Pages
The problems with buyer personas is they can easily feel speculative. Ever guessed at what kind of yogurt your target persona likes? If you answered “yes,” then you may understandably feel…
Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or…
Ah…Copy. Bittersweet, it’s the life-blood of any landing page and ought to be tested often. One of the best things about any copy test is that they are easy to…
Inbound marketing is all the rage—and for good reason. Not only do inbound channels such as content creation, social media outreach, and SEO cost less than traditional paid outbound, but…
Good landing page design isn’t just about pretty pictures – it’s about structuring your page to guide users toward the goal. Image by Baldiri via Flickr. Some of us have…
Ah, the art of the capture. Whether it’s user data or a simple clickthrough, nothing can solidify a lead into a conversion like an awesome landing page. Of course, there’s…
So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got…
I started graduate school this week and as part of it am in the process of learning a whole new writing style, which needless to say is keeping me very…
Sometimes all you need is one high converting landing page to bring in the big bucks. Here’s the proof. Conversion Rate Experts generated $1,000,000 million for Moz with a single…
If you’re anything like me, you know how important it is to improve your PPC conversion rates. You may already be a rock star in AdWords and a wizard on…
Landing pages may be a science and they’re certainly an art, but that doesn’t mean they can’t also be as easy as 1-2-3. By following a few best-practices, you can…
On the wall next to my desk I’ve pasted some tips on how to write well from three of my heroes: Ernest Hemingway, George Orwell – and Hollywood legend Billy…