The problems with buyer personas is they can easily feel speculative.
Ever guessed at what kind of yogurt your target persona likes? If you answered “yes,” then you may understandably feel they are a flat-out waste of time.
But in our latest webinar, André Morys (CEO of the largest CRO agency in the world) shared a more scientific approach to creating buyer personas and corresponding landing pages.
In the webinar, André explained how he combined neuroscience, psychology, and an MRI scanner (!) to develop a process that will help you level up your landing page optimization game– in a pretty big way…