If you’re anything like me, you know how important it is to improve your PPC conversion rates.
You may already be a rock star in AdWords and a wizard on landing pages, but what happens when you run out of new testing ideas?
Bids – Check!
Negative keywords – Check!
Landing page headline – Check!
Button color – Triple Check!
You’ve tried it all (at least you think you have), but still want more leads and sales. So, how do you take your PPC campaigns and landing pages to the next level?
Let me introduce you to a little something called multi-step landing pages.
Multi-step landing pages are just what their name implies. Instead of having a one-step page and form to capture PPC leads, you spread the questions and fields over multiple landing page steps and sprinkle in some magic (which we’ll also be discussing)…