Landing pages may be a science and they’re certainly an art, but that doesn’t mean they can’t also be as easy as 1-2-3. By following a few best-practices, you can optimize your landing pages to convert better than they ever have before (you’re tracking that, right?). Let’s break it down in one quick n’ dirty guide.
- Employ the Quick Wins (because some things don’t need a paragraph to explain them):
Your mantra: One page, one purpose.* Place form here: Right side of the page, above the fold if it’s an easy sell, below the fold if you have to explain it.Make sharing easy: If you want people to share your offer on Social Media, reduce anxiety by telling them they can customize their message.
Increase E-book Downloads Instantly: Just tell users how long it will take them to actually read the thing…
