YouTube Influencer Marketing is NOW Open to All Brands
From its origins as a simple video-sharing platform, YouTube has since changed the face of video consumption. But while many brands understand the power that YouTube can wield, others are…
Influencer Marketing
5 Roles Influencers Can Play In A Content Marketing Strategy
The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is…
Infographic: Influencer Marketing Ideas From Influential Marketers
I was at the Social Media Marketing World conference when software provider Onalytica published its “Top 100 #ContentMarketing Thought Leaders” list. Nice timing. The timing of the list’s release surely…
The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits. Authority marketing, which could also be referred to as expert…
Why You Should Pay Attention To Influencer Marketing
As thinkers like Seth Godin have been telling us for years, “interruption marketing” is dead. With infinite choices, no one is going to sit still for boring 30 second advertisements…
The Principle of Reciprocity and Influence Marketing
Within the study of the psychology of relationships is a principle called reciprocity, which speaks to the human need (and tendency) to want to give something back when something is…
Influencer Marketing: How It Can Make Your Brand Tick
In these times of digital marketing expansion, influencer marketing is the buzz word that you come across every now and then. However, very few marketers understand how to use this…
How To Build Your Influencer Marketing List
Original post published on Opentopic.com. Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created…
Social Media: The New Influencer
How to influence people and help brands! That is the kind of person brand marketers are looking for online. There are celebrities - and then there are celebrities," is how…
How to Start Influencer Conversations on Twitter
It is said that ‘Twitter is the networker’s social network’. This simply means you should identify and connect with influencers in your niche. Many complain and t is true that…
30 actionable tips for getting serious about influencer marketing
We all want to be influential, don't we? So our conversations often become about influencer marketing—you know, the fine art of getting to big kahunas in your camp. To achieve…