I was at the Social Media Marketing World conference when software provider Onalytica published its “Top 100 #ContentMarketing Thought Leaders” list.
The timing of the list’s release surely wasn’t coincidental. A huge number of the people on it were rubbing elbows and clinking glasses at the San Diego event.
Interestingly, a good many booth sponsors at the event were in the influencer business. That is, they offer products and services to help brands connect with influencers. Onalytica was not among them. However, they made their presence known by publishing their list of leaders, which of course, had great potential to inspire a lot of buzz and social sharing from the people it included.
Whether it worked or not, I’m not sure. It got my attention. However, the show was jam-packed and fast-paced, so beside a few tweets, I didn’t dwell on it any further.
But when I got back to my office, I got an idea.