How Influencer Marketing Can Grow Your Business
Customers are more likely to buy with a peer recommendation than they are when exposed to traditional marketing tactics. Here’s why influencer marketing is critical to growing your business. Social…
Influencer Marketing
The Psychology of Influencer Marketing
Editors’ inboxes are daily flooded with marketing pitches: "Our product is unique!" "Our service is innovative!" "Our [fill in the blanks] will rock your world!" Related: How to Choose the Best…
Why Influencer Marketing is Creating Huge Returns for Businesses
Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplaceTomoson. The poll also found that…
Influential Marketers Tackle Big Issues
Many CMOs work hard but struggle to cut through internally. Why? Because they don’t work on big issues that really matter. Don’t let that happen to you. What are your…
Why Influencer Marketing is the New Content King [Infographic]
Influencer marketing is becoming a bigger part of marketing budgets, and with good reason. An infographic from The Shelf, a marketplace that connects influencers and marketers, demonstrates why influencer…
‘Influencer Marketing’ on the Rise, Study Says
It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money.…
Winning With Authority Rainmaker – 15 Marketing Influencers Define Authority for Marketing Success
“I fight authority and authority always wins” So says the song by John Mellencamp. In the digital marketing world, why fight authority when you can become authoritative yourself? Today there…
Study: ‘Influencer marketing’ on the rise
It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money.…
Influencer Marketing: All It’s Cracked Up to Be?
More brands are including influencers in their digital marketing plans. Based on research released by Burst Media earlier this month, influencer marketing pays off. The digital advertising solutions provider looked…
Influencer Marketing Just Hit the Big Time
Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key…
The New Big Deal of Influencer Marketing – with Examples
I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! WHAT IS INFLUENCER MARKETING? Basically, it means convincing influential people, bloggers…
5 Questions on Influencer Marketing Trends with Matthew Myers
Few PR practices are changing more rapidly than influencer marketing. As social networks proliferate and individual users grow more powerful, firms and clients are changing the way they approach influencer-driven…