What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]
It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve…
Email Marketing
4 Essentials of an Email Marketing Campaign for eCommerce Brands
Neglecting your email campaigns is a costly mistake. image: getty images Email communication has been in use by the general public for roughly two decades now. In that time, the…
5 Tips for Sending the Most Effective Marketing Emails
Email is a great digital marketing tool, but it can hurt your brand more than help it if you aren’t using it effectively. Throughout this blog post, we’ll highlight six…
Three key charts from our 2016 Email Marketing Census
This year it's the 10th anniversary of Econsultancy's Email Marketing Industry Census, in association with Adestra. Subscribers can download the full census but first let's look at three key charts from the report.…
23 Better Alternatives to the “Just Checking In” Email
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. "Just checking in" emails are the worst. If you’re sending an email, it’s obvious that…
Email Marketing Statistics For 2016 That Every Marketer Needs To Know
Even though desktop traffic for all businesses is rapidly declining, email still remains a vital part of all marketing strategies. Contrary to common belief, people are consistently checking their emails…
7 Words to Never Use in Your B2B Emails & Their Replacements
In the business world, emails are often the most efficient form of communication. You type out what you want to say, you send it, and you go about your day…
Do Your Marketing Emails Prompt ‘Inbox Blindness’?
image credit: shutterstock Ever heard of “banner blindness”? It’s your email subscribers' brains' natural defense against the ads plastered over every website they visit. Related: 3 Ways to Strengthen Your Email Marketing…
How to Drive Tremendous Website Traffic with Email Marketing
“For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. “We want to get people…
13 of the Best Examples of Beautiful Email Design
When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check…
5 Subtle Writing Strategies That Drive Email Signups
Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information…
5 Easy Ways to Increase Email Open Rates
How do you get people to open your emails? While there isn’t a definitive science to the mastery of high open rates, we do know some surefire ways to increase…