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Ever heard of “banner blindness”? It’s your email subscribers’ brains’ natural defense against the ads plastered over every website they visit.
Related: 3 Ways to Strengthen Your Email Marketing Impact
Think about it: Most websites position their ads in similar places — such as across the top and down the right-hand side of the page
And after your subscribers visit hundreds of sites and see thousands of ads, those spots on the screen become black holes. They don’t even register in people’s consciousness anymore…
