Email Marketing
There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. Smart marketers know…
Originally, this was a 1,000-word article. It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times)…
Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it's imperative to make sure that…
How do you get people to share your brand's messages with others? Columnist Chad White offers these key tactics for encouraging your subscribers to forward your emails. Social sharing…
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR "Hit List." The promised land for businesses is…
As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew…
Image credit: Gmail For every $1 businesses spend on email marketing they generate about $40 in ROI, according to Mike May of MediaPost’s Email Insider. Although email seems unappealing compared with social media and emerging…
Are you looking for ways to improve your email marketing strategy? Have you considered how you can use video to boost your conversions and sales? People love watching videos! In…
Pinterest has been a social media and content powerhouse. Columnist Steve Dille shows how its smart integration of email marketing has been a critical part of that success story. …
Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more. …
As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers. We’ve heard it before: “Mobilegeddon”…
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. This week, I gave the keynote speech at…