There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for.
Smart marketers know that whether you’re marketing for a B2B or B2C company, providing value in your marketing content is one of the best ways to entice prospects to take action and become a lead in your marketing automation system.
So, assuming your free eBooks, educational webinars, blog posts, and newsletters do just that, why are your new lead numbers plateauing?
Two of the most popular ways of promoting your company’s marketing content are social media and email marketing. Most likely you’re utilizing both of these already – but, are they intertwined?…