What The Queen Can Teach You About Email Marketing
n the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens…
Email Marketing
How to Craft a Killer Welcome Email
One of the easiest ways to quickly improve your email marketing results is to tweak your welcome email. Welcome emails have, on average, four times the open rate and five…
The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]
In 2014, 35% of holiday shoppers relied on promotional emails to keep track of all the sweet deals. Can your customers count on you to keep them informed? And when…
Teach Your Email to Behave: Transactional Targeting After the Sale
Your dog will never learn any impressive tricks unless you teach her, right? Well the same goes for you when it come to learning new email marketing tricks. The difference…
5 Things You Need to Read Right Now: Email Marketing Edition, Vol. 1
Email Marketing. You could say it’s kind of our jam (no false modesty around these parts). And truth be told, the stats are clear—if you’re trying to market yourself online,…
CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?
When I say, “I’m an email marketer,” how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or…
How to Sidestep the Spam Folder in Your Email Marketing
Spam is the scourge of the Internet. From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. Although spam messages are at…
How to Send Email Like a Startup
A guide to making every email count. Introduction This guide is a practical resource for developing a set of transactional emails that will move your new users through the sales…
Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success
Companies benefit in many ways from exhibiting at tradeshow, including by securing face time with busy executives—a coveted advantage in today's marketplace. Asked to rank the most effective ways to…
Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]
Want to scare up some business? Use the following tips to bewitch your email contacts and gain brand awareness. "Don't fall for one of the biggest misconceptions of email marketing…
7 Places to Find Quality Email Newsletter Templates
If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count ... and I know I'm not alone. Email…
How to Use Email Marketing to Create a Surge in E-Commerce Sales
How can e-commerce marketers get a serious leg up on the competition? By "framing" their customers for the perfect sale in their emails and marketing automation systems. There are two…