A guide to making every email count.
Introduction
This guide is a practical resource for developing a set of transactional emails that will move your new users through the sales funnel toward becoming happy, engaged, and paying customers.
Chances are, these are emails you’re already sending, but they’re probably not driving your bottom line. We’re here to change that.
To map out the guide, we’re using Dave McClure’s Pirate Metrics model. We use Dave’s model because it’s a great conceptual framework that’s easy to implement. At each step of the pirate model, we’ll give you clear, actionable examples that you can use to craft your own set of conversion-centered transactional emails…
