CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?

CTR_vs_CTORWhen I say, “I’m an email marketer,” how does that make you feel?

Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it’s the latter, you know just how tricky and competitive the world of email marketing can be…

CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?

CopyRanger

Rick Duris is CopyRanger.

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