15 Copywriting Tricks All Digital Marketers Need to Know
Copywriting isn’t a new tactic in the world of marketing, but in the digital age, the rules have changed. Here are 15 copywriting tricks all digital marketers need to know.…
Copywriting
7 Fun and Easy Warm Ups to Start Your Writing Day
The fastest way to become a proficient content creator is to make writing part of your daily routine. When you write habitually, you open up a channel that allows the…
30 Trigger Words to Use in Your Online Writing for More Connections & Results
Imagine this: you publish a blog post that you’ve worked for a full week on. You wrote it, re-wrote it, edited it, and fine-tuned it and now you’re ready to…
How to Create a Rock-Solid Tagline That Truly Works
Nike said, “Just do it.” Nortel told you to come together. Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to…
3 Psychological Triggers that Can Move Your Audience from Indifference to Desire
I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions. Used properly, it can entice your reader to give…
An Effective (but Embarrassing) Way to Develop Elite Copywriting Skills with Mini Habits
After reading smart advice, how many of us immediately turn around and apply it? Not many, unfortunately. If smart advice only produces results once we begin applying it, why doesn’t…
10 Tips for Effective #SEO Copywriting
“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form…
Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It
Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a…
27 Experts Riff On The Essential Ingredient Of Great Copywriting
After tapping on a keyboard for 25-plus years in the interest of inspiring readers to try, buy, attend, register, write, call, download, donate, share, care, click here and put your…
5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers
Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia. Maybe you are a…
The 3-Step Bulletproof Formula To Writing Kickass Blog Post Headlines
8 out of 10 people read the headline. Only 2 out of 10 actually read the body copy. In other words, if you screw up your blog post headline, it’s…
5 Blissful Lessons These Nightmare Headlines Can Teach You
Let me ask you a strange question, dear web writer: do you ever lose sleep over your headlines — particularly the night before your content publishes? I do. At some…