10 Copywriting Tips to Drive More Engagement on Social Media
No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your…
Copywriting
How To Kick Start Your Blogging Income By Writing For Clients
I still remember my first day as a freelance blogger/writer pretty clearly, even though it was some years ago. I was sitting on my computer at my mom’s house, looking at…
Just Say No to These Three Enemies of Clear and Direct Writing
Whenever you write anything, you have a desired message to communicate to a desired audience, whether it’s writing an ad to persuade a customer to buy your product or writing…
Clayton Says, “Everything You Know is Becoming Obsolete …”
We copywriters often rely on what early copywriting masters wrote … masters like Hopkins, Ogilvy, and Caples. And, we do so for good reason. But today, we’re going to hear from…
Nine writing ‘rules’ you can safely ignore
The idea that our language is going to the dogs is a pedant’s meme that goes back at least as far as Seneca. Perhaps you had a teacher (or a…
Blogging Fears: I Can’t Write
Woo Hoo! You’ve decided to blog. You’ve set up your site, added a header, followed all the instructions in my blogging guide and now you are hesitant. You know you…
6 Headsmackingly Simple Ways to Write Better Blog Posts
So you want to write better blog posts, eh? Every writer may have their own unique style — but these 6 methods can be applied to any blog, blogger or blog post.…
12 Ways to Take Charge of Your Boring Writing
Literature wonks. Writer hacks. Speaker geeks. Rejoice. So I bummed this book off a neighbor who is a fellow homeschooler. It’s a book onclassic English rhetoric. Or verbal style. She…
10 Surprising Books That Will Transform Your Writing
You don’t have to look far to find a list of thebest books a writer should read. A benefit for new writers, no doubt. Unfortunately, those of us who have…
How to Write Powerful Headlines & Hook Readers
Ever wonder how some bloggers always get you to read their posts? You stay on their site and keep clicking around at over a half a dozen irresistible articles. Well…
THE DEFINITIVE GUIDE TO COPYWRITING
WHY DID WE WRITE THIS GUIDE? Copywriting is critical for success online in the current digital age. Design, content marketing, SEO, and growth hacking are all parts of a complete…
Writing Your Way to the Top of Search and Social Results
Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so…