58+ Resources to Master SEO Copywriting
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people…
Copywriting
Adapting to visual content: 3 musts for the SEO copywriter
With each new photo-friendly social network (and updates to existing networks to make images look even better), I cringe a little. There was a time when the best way to…
Protect yourself! 3 copywriting contract essentials
Hey there, freelance copywriters! Welcome to the next video in the how to start an SEO copywriting business series. Today, Heather elaborates on last week’s video (on the necessity of…
5 Tips To Overcome The Writer’s Block
Every author, writer and a scribbler, has to go over a writer’s block, some frequently, while the creative best face this maybe on a less frequent basis. As I am writing…
14 Must-Read SEO Copywriting Tips
If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.” You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy…
Six Fast Ways to Improve Your B2B Copy
Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieve the intended results. I…
6 Ways You Can Consistently Create Great Marketing Content
You are staring at the blank page, or screen rather, wondering what to write. You have a blog due and your Hootsuite feed is out of content. Writing is hard, but…
Branding: The Importance of Clarity
Every piece of marketing your company produces must be branded and clear. Every piece of stationery your company uses must be branded and clear. Why am I telling you this?…
8 Strange Rituals of Productive Writers
Writers and content producers are always looking for a fresh perspective, and sometimes subjects completely unrelated to a niche can send you down a rabbit hole of creative thought. Robert…
What to Do When Your Writing Sucks
We all know what it feels like to read brilliant writing. It draws you in, awakens your emotions and leaves you feeling alive with personal revelations. Most of all, it…
How to Create Written Content that Generates Leads
Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you’ll discover how to identify and…
8 EASY STEPS TO WRITING KICK-ASS LANDING PAGES
COPYWRITING ISN’T ABOUT INSPIRATION… It’s a science! That was the real message at the heart of my recent webinar with Buzzstream, where I shared my own 8-step process for putting together…