But now the tide is shifting. The web has become, for many, a primarily visual experience. Here’s some food for thought:
- 40% of people respond better to visual information than plain text. (Zabisco)
- On Facebook, photos perform best for likes, comments and shares. (Dan Zarella)
- Pinterest generated more referral traffic for businesses than Google+, LinkedIn and YouTube. (PriceGrabber)
(stats courtesy of Hubspot)
So what is the SEO content writer to do? It’s time to adapt. You can’t deny the power of images, and if you want your clients to reach their business goals through marketing you need to offer what is best.
Text is still important – but smart content writers need to make some strategic moves to stay on top of what clients (and search engines) are looking for.
Here’s how to do it: