You are staring at the blank page, or screen rather, wondering what to write. You have a blog due and your Hootsuite feed is out of content. Writing is hard, but what’s even worse is when you take the time to crank out the content and then no one notices. Your SEO numbers don’t budge. You get little to no likes or shares. You think there must be an easier way to create great marketing content.
How do you break the mold and actually develop content that not only meets the deadlines but engages your target audience? As a writer, I’m always looking for ideas that lead directly to more creativity. Keeping these six key things in mind may help you get started.
1. Create Consistently
Developing great marketing content doesn’t happen by accident. It takes persistence and hard work. It helps to have a plan of approach; a method for creating new content on a regular basis. Whether you have so many thoughts you don’t know where to begin, or you feel as if the blank screen is mocking your efforts, it all begins with focusing in on an idea. As with any type of writing, the hardest part of blogging is often simply getting started. These ideas will help with the process of creating consistent content. You’ve often read about writers who forced themselves to write even one page every day to finish a novel. That’s the discipline it takes.