10 Rules for Writing First Drafts [Poster]
Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in…
Copywriting
The 4 Elements of the Most Persuasive Copy
Writing successful marketing copy is nothing short of an art. You need content that puts across your point of view subtly and engages your readers in the process. But along…
The Essential Copywriting Formulas Every Writer Should Know (and Why)
Last week I did a Google+ Hangout with Max Minzer. During the interview I argued that everyone — especially experts — could benefit from learning how to write direct response…
Finding Your Niche … and Beyond
When I first started in copywriting, I knew nothing about niches. My mentor wrote primarily for financial newsletters, but he also wrote for other products. It all seemed a hodgepodge.…
Could This Be One of the Oldest Web Copywriting Tricks on the Books?
Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop. They go there to…
13 Damn Good Ideas from 13 Dead Copywriters
Advertising is an ancient art. In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics. Citizens in Greece hung “Lost” posters in hopes…
Research: How To Write Subject Lines that Drive Open Rates
In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found…
Natural language works – so why use anything else?
How many times have you come across a website, user guide, brochure or even an advert that speaks to you in a really unnatural way? I see it all the…
Standing Out as a Freelancer
The following guest post was written by Joshua Danton Boyd. The author’s views are entirely his own and may not reflect the views of FreelanceCopywritersBlog.com. If you are interested in…
Marketing Blog Writing Styles (Infographic)
Marketing Blog Writing Styles: 12 Pros By The Numbers Were you surprised by any of these results? Let us know in the comments. I’ll relay some of my observations, then…
How to Get Noticed on Twitter — 15 Tips for Writers
Recently, I peeked in my mailbag and spied an urgent email from a reader of the blog. She was having trouble getting any traction in promoting her paid blogging gig…
10 Common Blog Writing Mistakes (Infographic)
Writers often ask me how they can get more people to read their writing. I prefer to tell them what causes people to stop reading what they write. Things like…