Top Three Rules For Writing A Great Headline
In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules…
Copywriting
3 Proven Ways To Write Ads That Deliver More Conversions
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have…
Writing Blog Posts That Get Noticed
The best way to get your business noticed is to blog. Writing about your niche not only demonstrates your knowledge, positioning you as an expert in your field, it also…
How to Become an Exceptional Writer
A man and boy sit in an old house crowded with furniture, sunlight, and dust. The man stomps his foot on the hard-wood floor. He’s wearing a white shirt, black…
The 6 Unique Traits of All Remarkable Writers
I’ve spent the last four years mentoring about seven writers. In that time I’ve also evaluated dozens of other writers, without choosing to mentor them. I saw something in those…
Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility
Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that…
How Blogging Makes Me a Better Writer
There’s been a lot of talk about blogging lately. Some online personalities have stated publicly that as social media becomes more mature and starts to offer more features, there’s little…
5 Lessons From J-School That Will Make You a Better Writer
Becoming a journalist was a long-held dream of mine, and majoring in journalism when I started college was a no-brainer. However, during my freshman year I realized reporting was not…
Writing Blind: Jumpstart Your Creativity
Thanks all for the great feedback on BlindWrite. Given the great support, I'm hoping to spend the time to build it out into a powerful writing tool for you. Signup…
A Harvard Psychologist Shares 6 Tips For Becoming A Better Writer
U want 2B a better writer? Good writing is often looked at as an art and, frankly, that can be intimidating. No need to worry. There are rules — even science —…
4 Copywriting Tools for Graphic Designers
raphic designers increasingly need to add copywriting to their skillset. While the design itself sends a message, it needs to be coupled with verbal communication to enforce the content and…
Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages. Why? Because ambiguity in your copy can be a conversion…