Copywriting
“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us…
When you’re writing a story or an article, you make sure to give your users a great read. You make sure that the story’s great. The grammar is impeccable. The…
Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your…
As writers and content marketers, we are expected to be a veritable fountain of unending creativity. Every second we are awake we are supposed to be pumping out ideas like…
Drumroll please, and the winner of the “Writer’s Doubt” writing contest is: “What Michelangelo Taught Me About Writer’s Doubt” by Christine, author of the blog, Better Novel Project. Join me in…
In the world of online and email communication, writing powerful copy makes all the difference. Writing doesn’t just communicate ideas; it generates them. If you’re bad at writing and don’t…
Does your writing never feel quite good enough? You are not alone. All writers feel like that at times. And there is a simple reason why. Hidden within us is…
I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all…
This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the…
Nearly everyday I get emails, Direct Messages and comments to our social media posts about copywriting. People who want to learn to write better, convert more sales, close more deals,…
Do you know that only two in 10 of your visitors will read your articles until the end? People don’t have time to waste. They want to find the information they…
The web writing formula is simple: clear, concise and compelling. Last week I showed you what it looked like to make copy compelling by raising the stakes with cancer and…