The 10 Essential Ingredients of Successful Sales Pages
When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust? After all, each formula seems to have a successful direct…
Copywriting
3 Ways Writing Helped Me Build a Business, Launch a Dream, and Find My Purpose
“What’s happened to you is rare,” my friend Mark told me in a conversation that persuaded me to quit my job and write full-time. “Nobody saw it coming. I know…
The 5 Golden Rules Of SEO In 2016 [Infographic]
At least once a day, Google “improves” its search engine, which can have the effect of shuffling more than 60 trillion web pages like a deck of cards. Like a…
The online copywriter’s paradox: How to write for your audience & yourself
Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting. Otherwise, you risk losing your easily-distracted audience.…
10 Classic Copywriting Books for Results-Driven Content Marketers
There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing. I’m not going to help you with the practicing part today. You simply need…
Does Your Copy Pass the “Forehead Slap” Test?
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or…
A collection of useful tips for online copywriting that works
There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful 'writers toolbox', we have…
How to Build a Team of Content Writers
Likely, you have seen websites that feature a blog—or your business maintains one itself. This is outstanding, until you see the date of the last blog was eight months ago.…
7 Copywriting Tricks Based on Psychology
image credit: shutterstock Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to…
Want to Be an Amazing Writer? Read Like One
When it comes to reading, there are two ditches modern-day web writers may fall into. Both are notorious, unrefined, and dangerous — especially if you want to be more than…
Better Copywriting in Four Minutes For Better Sales
If you’ve got four minutes to spare today, I can help you nail your sales copy. I recently heard Ed Dale of The Challenge and MagCast speak at a conference on…
11 Mind-Blowing Copywriting Hacks To Improve Your Website
Every business, regardless of its size, needs killer copy to power it. From start-ups to global corporations, from customer-facing copy to internal comms, words can dictate the success or failure…