Copywriting
Have you ever wondered why retailers selling the same type of products report different profit margins? How come some manage to strike gold in their sector, while others get buried…
Your blog posts are only as good as your headline! It doesn’t matter how well written your post is, if you aren’t making it sound click worthy nobody is going…
Ready to create a website? Imagine how wonderful it would be if you didn’t have to sell your business. Business simply flowed in from your website. It can happen. A…
TODAY’S GUEST In this episode, Charlie interviews the founder of RockYourMarketing.com, Alyson Lex. As a copywriter and online marketing expert, Alyson helps entrepreneurs and small business owners create marketing materials that…
Substitute sensory metaphors to engage your reader's brain - See more at: It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but…
The gloves are off. You’re tweeting like you’ve never tweeted before to make sure everyone knows you, what you do and what you can do for them. But are you…
I’m staring at a blank page on my screen. There are several directions I could go with this piece of writing, and I’m not sure which will be most helpful…
Last Friday I participated in Page Fights: Copy Edition. Covered a lot of material critiquing ten landing pages in under 40 minutes. And would sum everything I said in this…
If you want to build your blog audience, you’re going to have to get smarter with your content. One of the biggest challenges bloggers and content marketers face is writing…
Using the Three Cs Formula to engage your subscribers The delete key is only seconds away, so how do you structure an email to avoid being deleted? Eventbrite asked me to…
I’m often asked for advice on how to get started as a freelance copywriter, so I’ve written this article as a guide. If you’re thinking about getting into copywriting, this…
John Carlton is a force of nature. He’s that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a great…