7 Best Practices For Website Copywriting
People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases…
Copywriting
Lies in copywriting: Hyperbole vs Realism
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe not a million times. More…
Copywriting Lessons From Companies Doing It Right
The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis, and video have been stealing the limelight as words, copy, content, whatever you want to call it…
9 Copywriting Mistakes That Might Kill Your Sales
One of the most important aspects of creating your site is how you showcase your products or services to your clients. This can make or break a business and most…
What to Do When Good Copywriting Goes Bad
How to write marketing copy that actually supports your goals. In marketing, there's good copy...and there's bad copy. But if we're being honest, there's primarily a lot more bad than there…
The 11 Key Elements Of Amazing Copywriting
I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri…
Copywriting Cheat Sheet: How to Write for Email, Social and the Web
Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet. Now we don’t normally condone “cheating,” but when…
4 Psychological Hacks to Improve Your Copywriting
If you’re looking to improve the impact of your content marketing, you need to understand the power of behavioral psychology. These four copywriting techniques are designed to improve communication between…
A Practical Marketers Guide to Writing for Conversion
The practical marketer listens to her customers, to craft informed landing page copy that converts. (Image source) PSST! Want more landing page copywriting wisdom? Check out Joanna’s ebook,The Conversion Marketer’s…
6 Ways to Keep Bad Copywriting from Killing Your Product
People don’t read. We strain over writing the perfect customer support emails, website copy, FAQs, and item descriptions, and they largely go unnoticed. People just don’t have the attention span.…
#13: Profitable Copywriting Tips & Tricks with Ray Edwards
Professional copywriter Ray Edwards joins me on today’s show to share profitable copywriting tips and tricks for everyone using paid traffic. Ray’s a brilliant guy and is one of the…
25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015
How do you teach yourself about storytelling? Why is it that some copywriters seem to nail it, while others flounder? These were the questions I asked myself when I started…