One of the most important aspects of creating your site is how you showcase your products or services to your clients. This can make or break a business and most of the times you can see a huge increase in sales only by slightly changing the wording.
Here are 9 common copywriting mistakes that could make your sales plummet. Don’t worry though, once you know what this is about there’s an easy fix for them. Let’s get started:
1. Assuming that the copy’s sole purpose is to make your product and website look “upscale” and nice.
This is one of the biggest mistakes most startups make. Thinking that you just have to launch a nice looking product with a slick website and people will come to buy it.