In marketing, there’s good copy…and there’s bad copy.
But if we’re being honest, there’s primarily a lot more bad than there is good.
(And if we’re really being honest, there’s a good chance that some of it is hiding on your own website.)
So how can you tell? What can you do?
The difference between the two is that good copy aims to convey value, connect to needs, and create a story that people can buy into, and bad copy, well, bad copy just sort of exists.
The good news is that it is entirely possible to turn bad copy around (everybody deserves a second chance, right?)
