Copywriting
This is a guest contribution from Ali Luke. Here’s a safe bet: You’re struggling to find enough time to write. Virtually every blogger and entrepreneur has the same problem. Maybe…
A good headline can make or break an article. Any Buzzfeed reader can tell you that. Any website that A/B tests their headlines knows it to be true. Check out…
Have you ever stared at your computer and asked yourself: What would Don Draper do? (For those who prefer to rely on inspiration from real people, you might ask: What would David Ogilvy…
Editing is a crucial part of the content creation process. It doesn’t matter how awe-inspiring your idea is, or how much time and effort you spend spitting out a draft.…
I will not levitate my pen in class. There’s an episode of the Brady Bunch where Peter gets a job fixing bikes… and swiftly loses it. His boss, Mr.…
How are you feeling? If you read my stuff often and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an…
Ok, so you set up your sales funnel – social media, email marketing, landing page, etc. Finally your customer reaches your product page and you’re done right? I mean once…
As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to…
Jeff Goins is the best-selling author of four books: You Are a Writer (So Start Acting Like One), The In-Between: Embracing the Tension Between Now and the Next Big Thing,…
Rough Draft host Demian Farnworth doesn’t care who you are — a blogger, freelance journalist, ghostwriter, or ad copywriter — if you are writing on the web, then you need…
Writer’s block happens to everybody. Whether you’re filtering content ideasor just sitting down to type, writer’s block can get in the way. A few minutes ago, you were reviewing ideas…
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies…