Copywriting Lessons From BuzzFeed’s Worst Headlines [New Data]

bad-headlines.jpgAs more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to break through the noise — it has the potential to increase a post’s traffic by 500%. So how do you write a headline that drives that kind of results for you?

Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares. BuzzStream and Fractl decided to take a different approach: We looked at a set of low-performing headlines to identify key patterns and figure out what not to do when writing headlines…

Copywriting Lessons From BuzzFeed’s Worst Headlines [New Data]

CopyRanger

Rick Duris is CopyRanger.

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