Content Marketing

Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest…

There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of…

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence…

There’s no doubt that content marketing is going to be important in years to come. Its strategies have helped build businesses, support freelancers, and educate online users with useful, well-researched…

Are you scaring away your best prospects? When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients. Your heart is probably…

In case you haven’t noticed, the internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to…

If you have heard the term ‘RankBrain’ before, you will know that it is ‘the third most important ranking signal for Google’, as this tends to be the most commonly…

Sometimes the best way to understand how to get more ROI from content marketing is to learn from others. Use these case studies to boost sales and growth at your…

How many Americans do you think own smartphones? According to comScore, 79.1% of mobile phone users in the United States own a smartphone – that’s nearly 200 million people. Every day,…

Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content…

When you launch a content marketing pilot, it’s a test. Your goal is to learn what works, and whether it works for your organization. So how will you know if…