How to persuade customers they can trust your content
One of the tests of how successful your business is to check how much your customers trust you. Unlike a quick sale, trust takes time, effort and diligence to earn.…
Content Marketing
5 Ways Nonprofits Can Improve Their Content Marketing
While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering…
10 Steps To Make your Website Content Easier for Visitors to Read
Is your website content easy for visitors to read? Or do you have large, uninviting paragraphs of text to sift through? According to stats 79% of website visitors will skim…
Visual Content Strategy: The New ‘Black’ for Content Marketers
Just a few years ago, you could get away with text-only social media posts and content marketing. But today? You don’t stand a chance unless your content is packed with…
How to Make Your B2B Content More Lovable: 9 Tips to Try
One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. Thankfully, I’m seeing the trend grow.…
6 Content Marketing Do’s and Don’ts [Infographic]
Not long ago, while checking out my Twitter feed, I realized at least 10 successive individual Twitter users posted the same exact content — at the exact same time. To make sure they weren’t…
10 Fundamentals Of Readable Content [Infographic]
"The readability of your online content is about more than stringing together a few words into cohesive sentences. Readable content not only gets readers to stay and take action on…
10 Common Myths About Content Curation
"Curation can bring a lot of value when it has the human touch." —Kimberley Castleberry Why is there so much mystery surrounding content curation? And why are marketers still struggling…
One Obvious Reason Why Content Marketers Are Not Feeling Effective
One stat from this year’s B2B content marketing researchsurprised me: Only 44% of B2B marketers are clear on what content marketing success looks like. To me, this is incredible, especially…
11 Resources to Curate, Clip, Collect, and Collaborate Content
As content marketers, we have our work cut out for us. Getting our own, original ideas off the ground is hard enough. Unfortunately, when we add all the collecting, clipping,…
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I question YouTube’s controversial decision to force…
Build a Data-Driven Content Strategy by Yourself, for Free, in 1 Day
You can have a solid content strategy up and running in a day. OR, you could trade it all for what’s in this box. Content marketing isn’t the next big…