The 5 Best Google Chrome Extensions for Content Marketing
Being a content marketer involves a lot of patience and organization, and even with all of the technology and tools we have at our disposal, it’s not enough. Luckily for…
Content Marketing
3 Classic Journalism Techniques That Will Improve Your Content Marketing
image credit: Pexels Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing depends on more than just a snappy "click-bait" headline. It depends…
6 Content-Marketing Lessons ‘Inside Out’ Can Teach Us
image credit: Inside Out | Walt Disney Pictures | Pixar Animation Studios Disney Pixar’s "Inside Out" is a classic that entertains children and adults alike. The movie provides a unique perspective…
Four Reasons Interactive Content Supercharges Your Lead Generation
As marketers, we spend a lot of time optimizing our lead-generation programs. We A-B test our social media and email copy. We experiment with different landing page designs and messaging.…
10 Email Marketing Tips From the Social Media World
Marcia, Marcia, Marcia! That’s email marketing (Jan) talking about social media. Now that I’ve made myself sound older than I am, let’s talk about how these two (just like Marcia…
Is Your Site Mobile Optimized? 6 Tips To Create Friendly Content
So you’ve heeded Google’s warning, you’ve got your website mobile friendly, but is your content optimised for mobile users too? A paragraph of text on a large screen can seem…
6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit
You've been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your…
Visual User Generated Content: What It Is & Why You Should Use It
Have you heard of visual user generated content (UGC)? Are you aware just how much it can benefit your business? For those who haven’t heard of it before, visual UGC…
17+ Books to Give Your Favorite Content Marketer This Season
Books make great holiday gifts for content marketers. Your gifts acknowledge the content marketing efforts and passion that your co-worker, employee, friend, or loved-one has demonstrated during the previous year.…
Creating A Successful Content Marketing Strategy
It's a bad idea to create content for content's sake. Gone are the days when haphazard content marketing without a clearly defined strategy could succeed. In the absence of a…
This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I discuss a very funnySouth Park episode…
4 Steps to Get Executive Buy-In for B2B Content Marketing
B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according toresearch by CEB. Content marketers have a huge opportunity to…