Marcia, Marcia, Marcia! That’s email marketing (Jan) talking about social media. Now that I’ve made myself sound older than I am, let’s talk about how these two (just like Marcia and Jan—of course, Marcia gets top billing) are a lot more alike than you may realize.
Social’s rapid growth in popularity among businesses is primarily because of its power. You’re where the people are, giving them the content they want and when they want it. It doesn’t get much better for a marketer. But with everything businesses know about their customers in the big data world, there’s no reason email shouldn’t be just as popular and even more powerful.
Here are 10 email marketing tips that also work with social media as well as how both channels can learn from one another other:
