Should you publish on Medium… or only on your blog?
You could focus on your own blog. You could guest post like a mofo. Or, you could live life on the wild side and publish your articles on Medium. Yes, Medium.…
Content Marketing
10 Rules for Creating Content People Can Trust [SlideShare]
You can hardly critique a guy who nailed the first-ever interview with the world’s most wanted drug lord. Yet, critique Sean Penn we did. Sean Penn, if you remember, is…
The 7 Deadly Sins of Content Marketing
As our Google-governed realm advances so do the marketing practices that help us better connect with our customers. Are you committing content marketing sins that are outdated, costly for your…
Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]
image by morrowlight via shutterstock. The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can’t sleep, you don’t have…
7 Content Marketing Trends That Will Reign Supreme in 2016
Once upon a time, SEO and content marketing were separate concepts… They are quickly becoming one and the same. Google places value on high quality content and ranks your site…
How to Fix Duplicate Content and Improve Your SEO
Duplicate content is a SEO issue many SEOs or content marketers probably have experienced once a time in their daily routine. Content marketers who spend time to create qualitative content…
The 4 Rs of Content Management
image credit: shutterstock In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan.…
3 Ways to Make Your Content Marketing Shine
image credit: ben k adams | flickr You're in a strategy meeting thinking back on last year’s near-wins: all those clients you could have signed, all the partnerships you almost…
The 5 absolute, must-do essentials of content marketing (webinar)
image credit: shutterstock Content marketing isn’t just another arrow in your quiver — our panel of top marketing professionals argue that when it’s used correctly, it’s a nuclear-grade weapon in…
Why Your Sales Team Should Invest More Time on Content Marketing [Infographic]
Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase - and they would rather check out content than look at ads when learning…
Content Marketing: 5 Unexpected Places to Find Inspiration for Your Blog Content
Creative inspiration is like a butterfly: It’s beautiful from a distance, but full of weird insect parts up close. Sorry, let me try that again. Creative inspiration is like a…
Content Marketing and Social Media Benchmarks for Brands
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven. The report was based on an analysis…