The 4 Rs of Content Management

The 4 Rs of Content Managementimage credit: shutterstock

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers four quick tips for easily managing your marketing content.  

Managing your marketing content so it remains relevant to your needs and those of your customers is essential for maintaining successful engagement and, ultimately, future sales. As part of your content distribution cal­endar, always review your content before posting it, even if it worked well before. Develop a strategy for the four Rs of management that follows…

The 4 Rs of Content Management


Rick Duris is CopyRanger.

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