5 Ways Content Marketing Can Drive: Leads
Content marketing creation is fun, but no one should do it just to have a good time. Make no mistake: Content marketing is intended to drive hard business goals. Yet…
Content Marketing
4 Content Marketing Lessons from Video Games
Video games played a large role in my adolescence. My mom was a huge Tetris fan and carried a Game Boy in her purse. My sisters and I would take…
7 Bold Predictions for Effective Content Marketing in 2016
There’s no doubt that in 2016, content marketing is going to be hotter than ever. With the predicted increased amounts of content being published online, it’s crucial for content developers…
Content marketing and personal branding go hand-in-hand
How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. Most…
What’s the Secret of the Most Powerful Content Marketing Strategy? Simplicity
Imagine all the content created from the dawn of recorded history all the way up to 2003. Cave paintings, Renaissance artwork, Egyptian hieroglyphics, sacred texts, romance novels. The whole grand…
Our One in a Million Content Marketing Strategy that we just Totally Made Up
Today we held a marketing strategy meeting to discuss what we’re going to do with this blog. When you’re a digital marketer and run a social media marketing tool, you…
How to share content to 50 locations in 2 minutes
Not too long ago, I discovered a neat little trick that will save you a lot of time. It helps you to promote your content – fast. I’m talking, share…
24 Brands That Made it Big with Content Marketing
Content marketing is considered one of the newer forms of brand outreach, but it’s fast proving to be one of the most effective. According to a survey from the Custom Content Council, 72%…
Three Huge Mistakes You’re Committing in Your Social Content
Advertising has always had a muddy affiliation with the words "truth" and "honesty." And though a brand's intention may not be to deceive consumers, they feel that way when companies…
The Future of Content: What It Will Look Like
You can find everything you need to know about creating great content on Quick Sprout. At least, for today’s standards. However, standards change. As expectations increase, as technology improves, standards…
From Stranger to Student: Content Planning for Your School
The way students select a school, college, or program has changed. There is now more information available online than ever before so the traditional methods of printing and mailing pamphlets…
SEO Is Dying! Google Updates That Show Content Marketing Is Taking Over
Are you still using old, spammy SEO techniques to get your website to rank higher on Google? It’s time to stop! Four Dots demonstrate the timeline of Google updates that…