5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers
Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia. Maybe you are a…
Content Marketing
How to Use Influencers for SEO and Content Marketing
Influencer marketing is growing in popularity. One of the reasons is because it can have a significant impact on SEO and content marketing. Here's how! By now, you've undoubtedly heard…
5 Publishers That Know How To Rock User Generated Content
Everyone wants to get noticed. Whether it’s for our sense of humor, our creativity, our original thinking, or even just our looks – a chance to be a part of…
Your 6-point spring cleaning content marketing checklist
With spring in the air, it's time to get your content marketing in order. Columnist Quinn Whissen outlines some ways to clear out the clutter and give your content strategy…
How to Create Irresistible Content
Irresistible is defined by the Oxford Dictionary as: Too attractive and tempting to be resisted and too powerful or convincing to be resisted.* Let’s try a quick exercise. What types…
The Ultimate Collection of Free Content Marketing Templates
I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content…
9 Simple Ways To Deliver Your Content to B2B Buyers
An effective B2B content marketing initiative needs more than just compelling content to attract buyers at each stage of the buying. The content needs to be put in front of…
Content Distribution Strategies and Tools to Drive Traffic
You’re certain that the content you’ve created is valuable, so why are you not seeing the traffic and conversions? Often the problem is down todistribution. Sure, we execute the usual…
Content Marketing for Beginners: 41 Things You Should Know
It seems everyone is talking about content marketing, but what exactly do they mean? And how do you do it? And why should you be doing it now? Here’s 2,000…
How Do You Measure Content Marketing Effectiveness?
Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the…
How Facebook’s New Ads Make a Compelling Case for Content Marketing
A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their…
Content Marketing: A Key Component Of Professional Services Marketing Plans
Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives that it's changed the way…