Influencer marketing is growing in popularity. One of the reasons is because it can have a significant impact on SEO and content marketing. Here’s how!
By now, you’ve undoubtedly heard the term “influencer marketing,” and you’ve probably thought about adopting it as a strategy. But you may not know the full scope of the strategy, why it’s important, or how to implement it in a practical way that enhances your other online marketing efforts. Since I’m a major proponent of the benefits of influencer marketing, I’d like to dispel some rumors, lay everything out on the table, and point out exactly how influencer marketing canaid SEO and content marketing.
The Benefits of Influencer Marketing
First, let’s identify the basics of the strategy. “Influencer marketing” refers to influencers, which is a broad term describing anyone in your industry who has a noteworthy, influential presence. These are typically CEOs, consultants, and other movers and shakers who have large social media followings, big networks of connections, and most importantly, a captive audience. They may have their own content platforms, or they might post only on social media–what’s important is they carry a lot of weight in your specific circle…
