An Overview of the Interactive Content Spectrum
I may be a bit biased because I work for an interactive design software company, but it seems like everyone in the marketing community is talking about interactive content these…
Content Marketing
Keyword research: a key element of SEO & content marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Imagine…
5 Reasons You Need A Content Marketing Calendar (And How To Make One)
It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. It sets you up for consistency internally, promotes flexibility and innovation…
How to Document Your Content Marketing Workflow
You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your…
A To Z Of Content Marketing: A 40 Point Checklist [Infographic]
Anyone can create content online with a small budget, or even no budget at all - whether that content's any good is another issue. An average piece of content can become superhero content…
3 Keys To a Killer Content Strategy
If you’re reading this, you’re likely already aware of this famed quote from marketing guru Doug Kessler: “Traditional marketing talks at people. Content marketing talks with them.” The quote is so…
9 Books Every Content Marketer Should Read
I’ve been struggling to write this post for some time because when you work in a field like content marketing, where the landscape can change from month to month, it’s…
How To Create Content 10x Better Than Your Competitors [Infographic]
If you want to create content that's worthy of page one rankings, hundreds of social shares and some serious buzz from your customers, it needs to be better than anything else…
Content marketing’s echo chamber
Is content marketing doomed to go the way of the traditional agency model? Not if we align our priorities with those of our customers, says columnist Patrick Armitage. The content…
30 Trigger Words to Use in Your Online Writing for More Connections & Results
Imagine this: you publish a blog post that you’ve worked for a full week on. You wrote it, re-wrote it, edited it, and fine-tuned it and now you’re ready to…
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different…
How to Create a Rock-Solid Tagline That Truly Works
Nike said, “Just do it.” Nortel told you to come together. Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to…