I may be a bit biased because I work for an interactive design software company, but it seems like everyone in the marketing community is talking about interactive content these days. The trouble is, people use the term “interactive content” to encompass a vast array of different content types.
To avoid any Princess Bride situations (“that word… I do not think it means what you think it means”), let’s explore exactly what people mean when they mention interactive content and what the overall spectrum of interactive content types looks like…
