Is content marketing doomed to go the way of the traditional agency model? Not if we align our priorities with those of our customers, says columnist Patrick Armitage.
The content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry.
If you’re reading this, odds are you work in content marketing. You either create content on behalf of clients or develop content in-house. You present content marketing best practices, set strategy and help colleagues or customers become better content marketers…
