Content Marketing
For many B2B marketers, creating and distributing content is a challenging and time-consuming process. LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into…
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with…
Have you ever wondered, “Maybe I’m not cut out to be a writer?” Well, you might be right. I never want to discourage anyone from becoming a writer. I do,…
We’ve talked about all the most important content marketing statistics in the recent past. For example, 60% of marketers create at least one piece of content each day. Or how…
“Dry” and “boring”. They don’t sound like ingredients for marketing success, right? But content marketing can work in any industry, no matter how boring. In Mention's recent content marketing webinar, we looked at…
Are you looking to improve your websites ranking on Google? Do you want to do it in a sustainable way free of the worry of an impending Google penalty? When…
It wasn’t too long ago that marketing your business online all by yourself, using just a few minutes of free time you shaved from your lunch break each day, seemed…
Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating. It’s been proven time and time again that content marketing works. Numerous case…
Content marketing is huge, and we all know that – don’t we? Many of us have most probably gotten to understand this from our day to day experience as content…
If you run an e-commerce site, you know it isn’t for the faint-hearted. Apart from the 900lb e-commerce gorillas who keep muscling in on your patch, you’re desperately trying to keep…
Imagine you and an old friend from high school are lying on a trampoline in your backyard. Cucumbers cover your eyes as you soak up rays from the rising sun.…
If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it's imperative that you've also established a clear understanding of your metrics…