Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.
It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy for small and medium-sized businesses.
But how about some larger brands? Is it prohibitively difficult to put together a comprehensive content strategy with so many moving parts, global markets and countless decision-makers?
Not at all. Large brands have successfully adopted content marketing and done it at a scale that works for their business model. Here are three brands — one large non-profit, one B2C company and one global B2B organization — that all prove that big organizations can do it, too… and also offer us all a little inspiration…
