Elements Of A Successful Brand 5: The Name
A brand is a complex organism. This is part five in a series of articles in which we examine a successful brand's component parts. If you could light a Bunsen…
Branding
5 Marketing and Branding Tips to Scale Your Online Business
image credit: pexels Scaling an online business isn’t rocket science -- it’s actually much easier than many people believe. When you combine a winning product or service and a solid…
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows two or more companies to work on a project together, doing less work…
Rebranding In 2016? Follow This Rebranding Roadmap To Avoid Catatrophe
Are you considering rebranding your business in 2016? Want to know the essential steps to take to ensure you have all your bases covered? Rebranding isn’t always as simple as…
How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]
Everlane isn't like many other contemporary fashion brands. While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. On their website, you can see exactly how…
The Thoughtful Way to Use GIFs for Your Brand
GIFs are often looked at as silly and unprofessional, but they can actually be used thoughtfully to help your serious organization—from high-end retail to nonprofits—stand out on social media and better connect…
7 Steps To Building Your Personal Brand
You know the importance of promoting your company to develop a solid base of loyal followers - but how much time and effort do you dedicate to building your personal…
Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Must Avoid
If you ask your firm’s senior management, most would probably say that they want a strong brand. After all, who wants a weak anything? But in far too many cases…
Personal Branding 101: What’s your Story?
So you’ve heard that you need to have a personal brand, but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of…
The 10 Most Memorable Brand Logos
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel +…
The Marketer’s Guide to Developing a Strong Corporate and Brand Identity
Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy…
These Brands are Proving How Effective Periscope Can Be
When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to…