Balance Product Development and Branding in Your Budget
In short, branding is what people say about your company when you’re not in the room. Whether that message correctly communicates your image is where “branding” comes in and it's…
Branding
Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo By Melissa Hoffmann
How can a brand get that coveted millennial nod? It's all about talking to them in their own language. "Ever since youth culture became a defined concept, marketers have been…
Marketing and Branding Strategy: The Psychology of Color
The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand…
Citizens CMO Pushes Brand Unity Following IPO
itizens Financial Group is unifying its brand as it begins to separate from the Royal Bank of Scotland, bringing its retail, consumer banking and consumer lending businesses under the Citizens…
Branding You: Build Your Brand Around The One Thing Your Competitors Don’t Have
Whether you like it or not, YOU are a brand. YOU are what sets your brand apart from the crowd and YOU are your brand’s most valuable asset. You hold…
Branding Mistakes That Will Sabotage Your Small Business Success
It takes an enormous amount of time, effort, perseverance, determination, consistency, and action to build a strong and powerful brand … But it only takes one negative brand experience to…
Where Did Your Social Branding Go?
You are busy – I know. But during the many changes within your business, did you happen to notice in the midst of it all that maybe you missed updating…
How Crazy Socks Became the Key to Social Media Stardom
If you're struggling with how to build your personal brand online, you may find inspiration in this expert's branding story. Building your brand can feel like an uphill battle at…
Brand Stewardship: How to Grow Your Brand and Protect its Future
As something grows, it's natural that it becomes harder to control. The same idea applies to today's brands. It is natural that a brand wants to continue to grow. But…
Use Hashtags Effectively for Greater Branding Benefits
Hashtags: you’ve almost certainly heard of them, on Twitter, Google+, Facebook, Instagram, and a host of other social networking sites. You will almost undoubtedly have seen them, too, on websites,…
How Big Brands Keep Their Social Media Audiences Engaged
Looking for ideas to spark conversation with your fans? Want them to pay attention to your updates? Big brands know how to engage people on a regular basis. In this…
9 Keys To Brand Publishing Success
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we…