6 Proven Ways To Make Your Writing More Influential
If you write copy for an audience (whether in the form of an email, website or blog post) you have one job – and that’s to persuade readers to take…
Blogging
6 Business Blogging Trends to Watch
In 2013, about one-third of Fortune 500 companies operated public-facing blogs. But just two years later, the Fortune 500 blogging ranks had dwindled to 21 percent, according to an annual…
How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
Ever find yourself struggling with writer's block? Honestly, who hasn't? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead…
The 80/20 Rule For Building A Blog Audience
And not just ANY audience. I’m talking about an audience that’s ready to buy what you sell. You see, while other marketing “experts” trick you into thinking that you need…
8 Tips To Avoid Customers Falling Asleep Reading Your Blog
Content creation in business is a vital part of keeping the business afloat. According to a recent survey nearly 61% of consumers made big purchases based upon a blog post.…
30 Trigger Words to Use in Your Online Writing for More Connections & Results
Imagine this: you publish a blog post that you’ve worked for a full week on. You wrote it, re-wrote it, edited it, and fine-tuned it and now you’re ready to…
10 Specific Strategies to Make Your ‘Most Popular Posts’ Work Even Harder For You
One of the most important lessons you’ll ever learn as a marketer is this: Do more of what’s working, and less of what’s not. On a very basic level, most…
How to Get Blog Traffic: 13 Steps to Thousands of Readers
Every blogger has experienced it before. “The great disconnect.” It’s what is separating you from your audience. Thinking of ways to overcome it is what keeps us up at night.…
How One Company’s New Blog Strategy Increased Lead Flow by 700% in One Year
Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how…
7 Reference Guides for Successful Blogging in 2016
Starting a blog is easy. Becoming a successful, profitable and well-known blogger is not. With over a billion sites on the Internet today, it’s easy to find yourself lost in…
How to Ensure Your Next Post Gets Seen by Thousands of People
You’ve just spent hours (or days!) writing the perfect blog post. It’s a work of art. And then you hit publish and… nothing happens. It’s a heartbreaking feeling that all…
3 Simple Steps to Create a Content Calendar for Your Blog
Struggling to post regularly on your blog? Have you ever sat down to write, only to stare at a blank screen for ages? One of the best ways to solve…