In 2013, about one-third of Fortune 500 companies operated public-facing blogs. But just two years later, the Fortune 500 blogging ranks had dwindled to 21 percent, according to an annual study by the University of Massachusetts Dartmouth Center for Marketing Research.
Why are some of America’s corporate giants bailing on blogs? Researchers at UMass Dartmouth suggest that a number of Fortune 500 companies are shifting from word-heavy blogs to “visually rich” platforms like Instagram. From 2014 to 2015, use of Instagram jumped by 13 percent among the Fortune 500 titans, the study says…
