One of the most important lessons you’ll ever learn as a marketer is this:
Do more of what’s working, and less of what’s not.
On a very basic level, most of us are already doing this on our sites. We find our most popular posts (or a plugin does), and we highlight them – in our sidebar, on social media and elsewhere.
It’s important to do this because our most popular posts are popular for a reason, and if they’ve struck a chord with our existing audience, it only makes sense to highlight these posts for new visitors who come to our site too…