Internet of Things Data Could Fuel Ad Targeting
Next Home for Connected Product Data Is the Marketing Database The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications.…
advertising
Direct Response: Social Media Advertising’s ROI Engine
According to eMarketer, US digital ad spend will approach $60 billion by the end of this year, with retail and financial services leading the charge in mobile advertising. It’s clear…
How the Emotional Power of Color Can Tap into Your Audiences’ Brains
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in…
Are You Ready for Instagram’s Open Advertising? 3 Cool Visual Strategies for Brands
As you may have heard, Instagram is opening its photo feed to advertisers. By the end of this year, businesses big and small will be able to buy ad space…
YouTube Users Name Top Five Ads of the Decade
Time may have declared YouTube’s everyday user the “Person of the Year” in 2006, but advertising and marketing’s adoption of the channel has proven just as powerful. Last year, almost…
8 Signs You’re Writing an Advertorial, Not a Blog Post
Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear…
The Insider’s Guide to Facebook Advertising
Hey everyone! First, let me apologize for the delay in this part of our Facebook Marketingseries. I was unfortunately hospitalized with pneumonia over the holidays, and have just recently returned…
How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising…
How to Rock Your Twitter Marketing Strategy Using Ads
Are you looking for ways to supercharge your Twitter marketing strategy? Have you considering using Twitter Ads? Twitter Ads provide you with an excellent platform to target users based on…
5 of the Most Controversial Ads in Recent History
The best commercials get people talking. For a company pouring money into a high-profile, expensive campaign (not to mention dropping millions for seconds of Super Bowl airtime), the worst case scenario…
8 Experts Share Their Favorite Strategies for Facebook Ads
When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing…
11 Examples of Facebook Ads That Actually Work (And Why)
As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every…