3 Ways To Measure Brand Awareness

Screen Shot 2015-08-14 at 11.31.53 PMIncrease in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases.

Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website?

We can measure brand awareness a few different ways:

  1. Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking…

3 Ways To Measure Brand Awareness


Rick Duris is CopyRanger.

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